This is part four of our four-part series examining Matterport’s latest releases and their impact on property marketing.
Throughout this series, we’re exploring how these tools are changing the way agents present and market properties.
In Part 4, Elite Agent Editor Samantha McLean speaks exclusively with Mark Teo, Senior Director Sales & Partnerships, APAC at Matterport, to examine how Project Genesis and other AI developments will transform property marketing.
For those who missed it, Part 3 examined combining Fall and Winter Release features.
While virtual property tours have become commonplace, Matterport’s latest AI developments signal the start of significant changes in digital property marketing.
Project Genesis, Matterport’s new AI initiative, introduces fresh possibilities for how agents and buyers can visualise a property’s potential.
“Matterport has one of the world’s most comprehensive property data sets,” says Mark Teo, Senior Director Sales & Partnerships, APAC at Matterport.
“This gives us a unique opportunity to develop AI that truly understands physical spaces in ways we haven’t seen before.”
The Power of Property-Specific AI
What makes Project Genesis distinctive is its focus on spatial understanding. Unlike general AI models trained on internet data, Matterport’s AI learns from actual property scans, measurements, and spatial relationships.
“With Project Genesis, we’re leveraging this wealth of spatial data to train AI that doesn’t just recognise spaces—it understands how they function in the real world.”
“Traditional AI models are trained on text and 2D images, but Matterport’s AI is built on millions of real-world property scans. This gives us a unique ability to interpret spaces in three dimensions, offering insights that go far beyond static visuals.”
This specialist knowledge enables practical applications that will enhance property marketing:
Interactive Property Guides
“Imagine walking through a digital twin and getting instant answers about a property—room dimensions, layout details, even potential modifications,” Mark explains.
“With AI-powered insights, buyers and agents can explore properties more intelligently than ever before.”
Renovation Possibilities
One of the most promising applications involves helping buyers see a property’s potential.
“Every buyer envisions changes when they walk into a home,” Mark says.
“Project Genesis makes those ideas tangible—removing a wall, reconfiguring a space, or modernising a kitchen—all rendered in photorealistic 3D within seconds.”
Smart Space Planning
For commercial properties and residential renovations, the AI could suggest optimal layout changes based on the property’s structure and intended use.
“Our AI doesn’t just create visuals—it understands spatial relationships,” Mark points out.
“It recognises structural elements like load-bearing walls and plumbing locations, meaning layout suggestions are practical, not just conceptual.”
“This helps create practical renovation suggestions rather than just visual changes.”
Making Technology Work for Agents
The value of these developments, according to Mark, lies in their practical application in daily real estate work.
“Matterport’s AI tools are designed to enhance, not replace, an agent’s expertise,” Mark emphasises.
“By helping buyers visualise different layouts and design possibilities, agents can facilitate faster, more confident decision-making.”
Real-World Applications
“Instead of describing a renovation, now you can show it,” Mark explains.
“Stand in a space with an iPad, remove walls digitally, swap out finishes, and let buyers see their vision come to life.”
“With Defurnish and AI-powered styling, agents can instantly show multiple interior design options, helping buyers connect emotionally with a space.”
Looking Forward
As we move throughout 2025, these AI-powered tools will likely become standard in property marketing.
“The adoption of digital twins in real estate has jumped from 2% to 12% of listings, and with AI-powered capabilities, that number is only going to grow,” Mark says.
“Agents who start integrating these tools today will be ahead of the curve as the industry moves toward fully interactive, AI-driven property marketing.”
For additional information on Matterport’s promotions and updates, please reach out for a complimentary demo or email cs-webinars@matterport.com .