Arguably one of the most influential and recognizable designs of all time, Arne Jacobsen’s Series 7™ Chair features an iconic profile that’s one of innovation, style, and comfort. Nine layers of pressure molded birch veneer give the Series 7™ its signature strength, durability, and flexibility that allows so many pieces to circulate today, even after decades of use. Fritz Hansen launched the chair in 1955 and to mark it 70th anniversary, the Danish brand just released a limited edition 7:14 AM color palette featuring five new colors as part of the Ever the Sevener campaign. “With ‘Ever the Sevener’ we are celebrating seven decades of the Series 7™ Chair as well as getting people to see it in a different light…” says Els Van Hoorebeeck, Creative Director of Fritz Hansen. The name was inspired by the what people affectionally call the chair at home – the Sevener.
The new 7:14 AM color palette, aptly named for the Danish light that emerges in the dawn of a new day, is ethereal and uplifting. With the slightest touch of a pearlescent glow, the colorways evoke a dewy autumn morning, ground still cool from the night’s chill. The subtle shades, which include Beige, Blue, Green, Pink, and Violet, are paired with a gold-toned iridescent base that gently reflects a rainbow effect. Topped with a transparent finish, the steel structure still shines through the golden tint.
“Everyone talks about sustainability, but this is the real thing, a chair that’s been around for 70 years and will be around for another 70 years,” says Van Hoorebeeck. Thankfully, more brands are following Fritz Hansen’s lead, taking note that consumers really do want things to work well, and last for as long as possible. In an era of hyper-consumption, less is more. Working to establish standards for sustainability is essential as we look towards our collective future.
Since 1872, Fritz Hansen has set an incredible standard for sustainability, innovation, and style. Fritz’s inventive son, Christian, started experimenting with steambending techniques in the 1930s that would revolutionize the furniture industry, perfecting these processes and putting Fritz Hansen on the map globally. Collaborating with designers like Hans J. Wegner, Verner Panton, and Poul Kjaerholm throughout the decades has given them unique insight, learning from the past while simultaneously defining the future.
Arne Jacobsen was a prolific designer, shaping the scape of design in many more ways than can be understood. Growing up in Copenhagen at the turn of the century, instead of drawing on the Victorian wallpaper, he instead chose to paint it completely white. An unusual decision for a child at the time, he brought this intensity to every facet of his life. A notoriously difficult person to work with, he was incredibly detail oriented and demanding, sometimes requiring his staff to stay at work around the clock. Yet, he threw himself just as wholeheartedly into painting, tending to saplings, or creating Christmas cards for friends. Uncompromising and warm, he existed in two seemingly conflicting spaces – hardened modernist designer and nature-loving family man.
To learn more about the Ever the Sevener celebrations and the Series 7™ 7:14 AM chairs, which are available only in 2025, visit fritzhansen.com.
Photography courtesy of Fritz Hansen.
