Bang & Olufsen and Ferrari are teaming up once again, following last year’s successful launch of Ferrari-inspired speakers in the brand’s signature red. This time, the collaboration takes a more understated approach, unveiling the second Ferrari Collection featuring Ferrari-edition Bang & Olufsen speakers in the sophisticated Grigio Corsa colorway – a sleek charcoal gray synonymous with Ferrari’s refined style. Despite the subtler palette, Ferrari’s iconic red accents remain present, injecting vibrancy into the designs.
This collection highlights a shared passion for aluminum, a hallmark material in both Ferrari’s car chassis and Bang & Olufsen’s premium audio products. Bang & Olufsen’s CEO Kristian Teär explains, “Both Ferrari and Bang & Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay tribute to aluminum, which is a hallmark material of both our brands.” The result is a blend of Italian passion and Danish craftsmanship, with products featuring a matte finish achieved through anodization and pearl blasting.
The collection includes three of Bang & Olufsen’s flagship, high-end products, each reimagined with Ferrari’s design language: the Beolab 50 speaker, the Beosound Theatre soundbar, and the Beovision Theatre TV.
Renowned for their impeccable sound quality and advanced acoustic technology, the Beolab 50 speakers feature adjustable acoustic lenses for precise sound delivery. The Beolab 50 Ferrari Edition Speakers add a striking red stripe down the center, reminiscent of Ferrari racing stripes, and retail for $95,000 for a pair.
The Beosound Theatre Ferrari Edition Soundbar is an ultra-powerful soundbar with 12 custom drivers that fire in all different directions, including upward to support Dolby Atmos height channels. The Ferrari Edition boasts a Grigio Corsa finish, Ferrari’s prancing horse logo laser-engraved, and subtle red detailing. This soundbar is available for $18,000.
Last but not least is the Beovision Theater Ferrari Edition TV. It’s a 4K OLED television that combines stunning visuals with premium sound, available in 55-, 65-, and 77-inch screen sizes. The Ferrari Edition includes anodized Grigio Corsa panels and red anodized tweeters within the built-in soundbar, and comes in at $28,900.
These exclusive Ferrari-edition products are available exclusively on a made-to-order basis through Bang & Olufsen. For those seeking a more accessible entry into the collaboration, products from the 2023 lineup, such as the Bang & Olufsen Beoloab Explore outdoor speaker priced at $299, are still available via bang-olufsen.com.
